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HomePod will expand in markets Amazon and Google can

For years, this new Apple product was derided as too expensive to compete against cheaper alternatives. Yet by targeting the premium high end first, it was able to establish itself and then attract an even broader audience of users at broader price points in the future. No this isn’t about iPod, or iPhone, or iPad or Apple Watch. It’s a look at HomePod, Apple’s home audio device featuring HomeKit and Siri functionality, often confused with merely being a Wi Fi microphone.

What’s up with HomePod

After an initial unveiling at WWDC17, Apple ultimately shipped HomePod early last year. Befuddled observers demanded to know why was Apple introducing a product into the Wi Fi microphone market dominated by $30 Amazon Alexa Dots.

Why not rather just cede the home audio market to Amazon, the global leader of Wi Fi mics with an installed base of 50 million devices from Amazon alone or 100 million coque huawei p8 lite 2017 rossi if you count every product sold with Alexa features, almost entirely in the United States with support for seven languages, compared to the mere 1.5 billion devices that support Siri, all sold by Apple, globally, with support for more than 20 languages. How could Apple coque huawei p8 lite 2017 rare compete in Wi Fi mics with such a disadvantage

Quite obviously, Apple wasn’t seeking to compete against $30 Wi Fi mics. HomePod is a high quality speaker coque ariana grande samsung galaxy j6 that enhances the HomeKit ecosystem and makes hands free Siri that much easier. Apple’s product development for HomePod was described by Bloomberg as a confused mess of incompetency rushed out on a deadline, but that was merely a creative projection.

In reality, HomePod coque samsung j7 2016 en bois coque iphone 6 amg was one of the results of Apple’s largest ever acquisition the $3 billion purchase of Beats Electronics in 2014. This acquisition gave Apple the world’s largest coque samsung galaxy j5 stitch 3d and most profitable headphone and speaker business, and contributed huawei p10 lite coque rabat to the audio overhaul that brought much higher quality stereo sound to iPhone 7, iPads, and MacBooks.

Apple’s Beats subsidiary also gave Apple the critical mass of headphone sales to justify the development of advanced custom silicon for powering proprietary leaps above standard Bluetooth, allowing it to introduce wireless headphones with better efficiency, quick paring, better range, and iCloud powered Continuity coque samsung disney j5 2017 that makes it effortless to switch headphones between your Apple devices without manual pairing and unpairing. Apple introduced the new W1 chip on its BeatsX, Solo3 and PowerBeats 3 wireless headphones, as well as using it to launch the iconic AirPods under its own brand in 2016.

Apple coque iphone 6 fermable is competing coque galaxy s6 edge spigen for the home audio experience, not ad surveillance

The next year, Apple expanded its “Pods” branding to the home. The HomePod wasn’t designed to outsell $30 loss leader microphones from Amazon and Google, which are designed primarily to snoop on customers as an Internet connected bug installed right in their homes.

And no, I’m not talking about the overblown “controversy” about Alexa, Assistant, Cortana, and Siri using human curation to verify and improve their voice recognition services. That’s not really even a privacy issue. Nobody of reasonable intelligence is making highly private requests to voice services. Statistically, almost all uses coque huawei p8 clapet of these devices are limited to music playback control and some simple requests for home automation.

The real privacy issues come from speakers being used to listen while users don’t expect them to be listening, or in compiling data about users based on all of their requests over time, combined with other sensitive data including location and their use of other apps, websites, and services. These are the kinds of real security issues that have been glossed over to focus on the nothing burger of human curation of voice requests.

Apple, unlike its Wi Fi mic competitors, has developed secure, private mechanisms for Siri that enable it to listen for your requests without creating a cross referenced trail of all of your activities. Amazon, Google, Facebook and other hopeful entrants into the Wi Fi mic and home appliance businesses are effectively giving away free hardware expressly to collect and compile this information, just like the smart TV vendors who similarly sell television sets at break even just to get their profitable, snooping surveillance services coque iphone 6 ville into your home where they can track all galaxy grand prime coque anti choque of your behaviors and then either sell this data or directly use against you for marketing purposes.

Comparing only the emerging sliver of Apple’s overall Siri activity exclusively connected to HomePod coque bmw pour huawei p9 lite against virtually the entire business of Amazon Alexa and often all of its partners is ridiculous, yet market research groups continue to do this. Canalys, for example, has been portraying Amazon as the distant leader in “smart speakers,” announcing last year that it accounted for over 50 percent of the global installed base of these devices, which it predicted to reach 100 million by the end of 2018.

This just in: Amazon and Google have no presence in China

After years of hoking its horn about the global supremacy of Amazon Alexa and second place Google Assistant in the market for cheap Wi Fi mics, Canalys abruptly changed its tune dramatically this spring. In April, it noted that the global installed base of these coque retro iphone 6 devices would double just within 2019 to exceed 200 million devices, galaxie j7 2016 coque but acknowledged that most of this growth was happening in China and the rest of Asia.

The group stated, “these countries present larger growth opportunities due to the sheer number of middle class households in the working population willing to embrace new technology. The Chinese market is one of the world’s most competitive yet Google and Amazon have no presence there.”

Apple is the only Western brand to have any significant commercial presence in China. As in the United States, Apple will not be selling the most “smart speakers” in Asia, but it will be selling HomePods to the affluent market of Chinese buyers who have embraced iPhone and iPad and have helped make Apple the most profitable brand in personal electronics. The company introduced HomePod in China at the beginning of the year and added support for Japan and Taiwan earlier this month. sales of smart speakers in Q2 declined year over year by 2%.

This take wasn’t unique to Canalys, It has been the common media narrative since Amazon Alexa first started to gain traction. The collective fantasy was that Amazon’s vast spending on Alexa including its loss leader Echo hardware was going to build a “Voice First” platform of proprietary Amazon Skills that would rival or perhaps overshadow coque 3d samsung galaxy j7 2017 the iOS App Store.

That view of the future turned out to be entirely wrong. Amazon Skills have been nothing but a minor curiosity, and nobody is really using the Echo to do anything other than play songs, turn off the lights or perhaps tell a joke until the novelty of installing an always connected Teddy Ruxpin in the home wears off. This Voice First fantasy turned out to be a major embarrassment for all of the outlets peddling Amazon’s initiative as the savior that would destroy the App Store and perhaps Apple along with it.

But it’s additionally remarkable that all of the market research groups dutifully reporting market share and unit sales estimates of “smart speakers” didn’t seem to have any awareness that the US market where Amazon and Google were focused would nearly saturate this year despite the extremely low prices of many of these Wi Fi mics. Most of the future growth in assistant home speaker sales would move to China, mirroring the shift in global smartphone double coque silicone samsung j5 2017 sales that began to occur around 2010. In both cases, Apple launched its product there just as demand began accelerating, while other Western brands that had been dominating smartphone sales notably Nokia, Blackberry, Windows Mobile, Motorola, and Palm did a poor job of introducing or sustaining their sales there.

Apple’s premium entry into China

Apple took over the premium phone market in China almost exclusively. Over the rest of the 2010s, it didn’t j d compatible pour coque galaxy j5 2016 matter that Samsung and domestic Chinese brands including Huawei, which had been selling smartphones since 2004, long before Apple introduced the first iPhone or brought it to China were at various points selling larger unit volumes of lower end devices.

In reality, high volume sales of Androids have only helped to create the awareness of smartphones as a desirable consumer product. This created an installed base of consumers for Apple to offer its iPhones huawei p8 lite 2017 coque protection as an aspirational, premium tier upgrade.

Without cheap Androids fueling the expectation that a mobile phone should also have a full web browser, play significant mobile games, pack in high performance camera, and play content wirelessly to headphones, consumers would likely default to using a cheap, indestructible dumb phone as most did in the decade prior. But if they’re paying significantly for data service anyway, why not pair it with a premium quality phone that only costs a little bit more every couple years, lasts longer, is updated more frequently coque tpu iphone 6 with prompt security updates and new features, focuses on privacy and data security, and holds a higher resale value

HomePod as a strategy

Google and its licensees haven’t been effective at establishing proprietary features to keep Android users from leaving the platform. Apple has. Over the last decade, Apple has introduced tight Continuity integration between iPhones, iPads, and Macs; introduced Apple Watch and AirPods as wearables with similarly tight connectivity; and launched iMessage, iCloud, AirDrop, Apple Pay, Apple Card and other free and paid Services that keep iOS users reluctant to even examine other options. This year, the new Apple Arcade, Apple TV+ and AirPlay 2 are expanding the tight integration between Apple’s products.

HomePod fits right into this by offering Siri connected HomeKit integration and streaming playback for AirPlay 2 and Apple Music. Siri isn’t flawless, and sometimes is purely frustrating in its ability to recognize a request or listen to a specific dialect a problem Alexa and Assistant also have. Siri also still lacks some voice features pioneered by Amazon and Google. Yet this kind of feature disparity has also occurred in phones and tablets, and it simply didn’t matter…

Дата публикации: 13-09-2020 Автор: Андрей Семенов

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